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HOW WE DO IT

DISCOVER

Evidence led evaluation of where you are, your capabilities and opportunities against your vision & your competitors.

DEVELOP

Understand & own “What it Takes to Win”, create your unique evidenced based, structure & strategy to deliver future proof winning approach.

DELIVER

We utilise the most effective channels when delivering our work. These include Innovative and collaborative organisational solutions, high impact graphic environments and digital solutions.

OUR CONTENT PHILOSOPHY IS CENTRED AROUND THREE KEY CATEGORIES:

EDUCATION

Educating to the ’How’ and to the ‘Why’ of performance can form engagement. This is a key factor when forging a winning culture.

ORGANISATION

Organisation facilitates and supports best practice. Without organisation, schedules, plans and methodologies can fail.

INSPIRATION

Inspire and educate athletes and staff. Set the stage to inspire. Statements become mantras, mantras become culture.

competitive advantage through our collective knowledge.

We understand the best practice in elite sport.

MEET OUR TEAM

AIDAN HALLIWELL

Director

The origins of Sport Specific were established over twenty years ago by Managing Director, Aidan Halliwell. Delivering solutions for sporting performance departments at all levels.

MARTIN HALLIWELL

Creative Director

Great communication is only possible with clear understanding. Martin’s creative graphics and design produce a visual clarity that informs and inspires.

ADAM MOLYNEUX

Production Director

Adam is involved with the planning, coordination and control of all manufacturing processes. He ensures that products and services are produced efficiently and always at the highest standard.

PETER JAY

Customer Relations Lead

Peter is a passionate sports fan who is deeply committed to nurturing robust connections and elevating client communication and experiences.

MATTHEW HOUGH

Lead Developer

Matthew is the lead on functional development. Taking blue sky concepts, client ideas & requests and makes them reality.

  • Thomas Dimitroff - FORMER GENERAL MANAGER | ATLANTA FALCONS

    ” We went through every department and discussed, at multiple layers, how we wanted to run this organisation from a football operations standpoint. And it was the best thing that we could have done, because there’s never any ambiguity about it. If we ever do, we go back to our Corporate Knowledge Platform. And if it needs to be adjusted, it’s adjusted together. Again, I’m so proud of that. “

  • Darren Preston - Club Secretary | Fulham FC

    “Sport Specific have greatly improved the way we communicate with our players. Strategically positioned TV screens, SMS and emails means we can instantly deliver important information that not only looks impressive but has streamlined the communication with our players.”

  • Craig White - Former Performance Manager | WRU & British Lions

    “We aim to create an elite professional environment. We want players to feel, sense, and smell professionalism when they walk through the door. Sport Specific are an integral part in this quest.”

  • Damian Roden - Former Head of Performance | Stoke City FC

    “Leaders in creating inspirational spaces, organisational solutions, digital communication and functional informative design. They are at the cutting edge of everything sport.”

  • Warren Gatland - Head Coach | WRU

    “Winning is why we are here. Sport Specific are helping us achieve our goals.”

  • John Murtough

    “Organisation and preparation are key to a club’s success. The solutions provided by Sport Specific are always of the highest quality.”

Contact us

For further information about our products and services, please don’t hesitate to reach out to us.

We can help you create a winning environment.

[email protected]